Alumni “What Brand Are You?”

The Adelaide Vincenti Bahu Room - BB 903, Beirut Campus

As part of its “Keep Learning” alumni lectures program, the Alumni Relations Office at LAU is organizing a lecture titled “What brand are you?”.

The lecture will be presented by Hassan Naja, an instructor at LAU with a unique combination of knowledge and experience in Marketing.  Naja joined LAU after working with multinational companies in the Middle East. He advises a wide spectrum of business institutions (such as Banks, Consumer Goods Companies, and Real Estate Developments both domestically and regionally), and keeps current with industry trends and developments. He has designed and delivered over 350 training seminars in Marketing and Selling for different managerial as well as staff levels.

In this lecture, Naja will be focusing on self - marketing with “individual brand perspectives” and will be discussing topics such as:

· Value marketing
· Develop personal brand values
· Gain the tools
· Know and understand the environment around you
· Manage expectations
· Know yourself through a self SWOT analysis
· Set your objectives
· Write your personal plan

As places are limited, please confirm your attendance no later than February 6 by contacting the Alumni Relations Office at Ext. 1136, or e-mail alumni@lau.edu.lb .