Alumni “Communicating From the Heart”

Adnan Kassar School of Business Room 904, Beirut campus

As part of its Keep Learning alumni lectures program, the Alumni Relations Office at LAU is organizing for their alumni the fourth lecture of the 2014-2015 academic year, titled “Communicating from the Heart,” to be given by Tanya Awad Ghorra, and would like to extend this invitation to the rest of the LAU community.

In a world more connected than ever, are we really communicating? Are we really connecting? Why do conflicts arise? Why do we assess them violently? Most of us were trained to think and speak from the head, a language that tends to provoke defensiveness, resistance, and counterattack from others. Non violent communication (NVC) is a well-established technique used across the world to communicate with empathy, to better connect, and to better resolve personal or non-personal conflicts.

Ghorra is a professional journalist, producer, and a prominent figure in the world of advertising and copywriting. Her voice which is used by the recorded messages of well-known mobile phone operators in the Middle East and Africa. Her voice in Arabic is also sought by international brands such as L’Oréal, Maybelline, Max Factor and Garnier. She is the MENA Director of ATC (Art Transforms Conflict) which operates in Latin America, U.S.A and the MENA region. She holds an M.A. in Journalism from U.L. and Sorbonne-Paris and a Master’s degree in Nonviolent Education and Conflict Resolution from the Academic University for Nonviolence and Human Rights. She studied NVC as part of her master’s program, but deepened her learning further on an international level with experts in the field. As a member of CNVC worldwide, she has traveled the world over, offering workshops for professionals, activists, teachers and others. She is among the first in the MENA region to practice IMA (Identify, Modify, Adapt profiling technique for an Empathic constructive communication in business and personal life) and hosts a weekly TV segment on non violent communication techniques. 

The lecture will be followed by a Q&A session and a reception.


Please confirm your attendance no later than May 21, 2015, by contacting the Alumni Relations Office at Tel: +961 1 786456 Ext. 1136, or


The lecture will take place on Friday May 22, 2015 at the Ghada Daniel Boulos Room - Business Building 904 (Beirut Campus), from 6:30 till 8:00 p.m. (including a Q & A session) and will be followed by a reception.