A Panel on Brand Horizons: Look Global

AKSB 903, Beirut campus

The Hospitality Management and Marketing Department is holding a one-hour seminar on expanding a brand from local to global.

Panel moderator:

Mira Abou Jaoude, a marketer and brand manager with a focus on luxury. She is the current marketing and communications director at Rami Kadi Maison de Couture. 


Patrick Sawaya is a Lebanese-American fashion and wedding photographer based in Beirut. He has shot some of the most buzzed-about weddings in Lebanon and abroad. Over the years, his portfolio has grown to include fashion and lifestyle photography, and he works with some of the most renowned brands in the industry.

Rami Kadi is a Lebanese-American fashion designer whose works fuse flavors from East and West with a touch of innovation and fashion technology. He has worked with noted celebrities and fashion houses, and showcases his couture collection in Paris each season.

Emma Boutros is the owner of Poise Design. An LAU graphic design graduate, she went on to open her own business, catering to women who are looking to express their individuality and who care as much about style as they do about comfort and quality. She has collaborated with several established and upcoming fashion labels in the region and designed footwear for their fashion shows, collections and look books.

Photo of the speakers.
From left: Mira Abou Jaoude, Patrick Sawaya, Rami Kadi, Emma Boutros.