The World of Advertising

AKSOB 905, Beirut campus

Talk will cover:

  • Introduction about Publicis and Leo Burnet
  • Introduction about the world of advertising
  • Different functions & tasks within the field
  • Q&A


Samer Chamata, Communications Manager at Leo Burnett, kick started his career in communications at Deloitte Middle East where he spent more than four years, before moving into advertising at Leo Burnett.
As a communication manager, Samer leads on client accounts in various industries including Chateau Ksara, ABC, Abaad and Abd El Wahab among others. Through this client portfolio, Samer developed his expertise in retail and FMCG communications. His most noteworthy work includes gender equality NGO Abaad’s #ShameOnWho campaign which reached global heights. His passion, curiosity and sense of strategy shape his thinking and allow him to spearhead his way through a hectic and demanding industry.