Research, Consulting, and the Future - Talk by IPSOS


Join Ms. Sana Toukan, Head of the Quantitative Research Department at Ipsos Lebanon, online on Friday, November 10 at noon to learn about research, consulting, and the future from the global research and consulting firm, Ipsos.

Main Topics to be covered:

  • Who are we at Ipsos? 
    • Brief Synopsis
    • Local Context 
  • Research at a glance
    • Different methodologies, different results
    • Deep dive into the exciting world of Research
  • Us as consultants
  • Why a career in research?
    • Economics, Marketing, Business, Data Analytics and Engineering students of today, researchers of tomorrow. 

Speaker: Ms. Sana Toukan, Head of the Quantitative Research department - Ipsos Lebanon

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Session Link

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About the Speaker: 
Ms. Sana Toukan is the Head of the Quantitative Research Department at Ipsos Lebanon. She has a BA in Economics and Development Studies from the School of Oriental and African Studies (SOAS), University of London. Toukan is currently pursuing her EMBA at ESA Business School, Lebanon. She has an experience of over 15 years in research and consulting in London, Dubai and Lebanon and has led qualitative and quantitative projects within wide array of industries including FMCG, automotive and finance among many others.
About Ipsos:
Ipsos is a world class research and consulting firm specializing in empirically based advisory with a global footprint. As the top research firm in the country, Ipsos’ presence in Lebanon is well-established. Launched in 1988, Ipsos maintains world-class methodological and operational data collection capabilities in Lebanon. Each year, Ipsos conducts more than 64,000 interviews in Lebanon, with over 115 total research studies commissioned by both private and public- sector entities.