Events

When Growth Hides Weakness – Rethinking Productivity Beyond Sales Workshop

LAU Beirut campus, AKSOB 903

Learning objectives: 

  • Profit analysis, productivity.
  • Redefining performance leading change.
  • Teaching students not to be fooled by vanity metrics but to dig for meaningful KPIs.
  • Recognize false growth signals that can mislead managers.
  • Apply a profitability based productivity formula to real-world cases.
 
Registration link

Presenter: Jessy Nasr is the Director of Business Performance & Strategic Growth at Group Saniour, with over 15 years of experience leading finance, HR, and operational excellence across hospitality, retail, and F&B industries. 
She is recognized for transforming data into strategic insights, implementing ERP systems, and designing productivity frameworks that directly improve organizational performance.
She holds an MBA in Business Administration and a Bachelor’s degree in Mathematics, complemented by professional certifications in Data Analytics from IBM and community process building (ngo). 
She is currently a candidate for a Doctorate in Business Administration (DBA)  at Toulouse Business School, France, where her research focuses on leadership, upskilling, and the impact of AI on workplace productivity. 
Passionate about education and knowledge sharing, I design interactive workshops to help students bridge academic learning with real-world decision-making. 
Her mission is to inspire students to see data, productivity, and agility not just as theories, but as tools for building their future careers.